CORPORATE PROFILE
Brand Beginning
Founded in Zhanjiang, Guangdong in 2012. LINLEE now operates more than 2,000 stores covering 35 provinces across China, ranking No.1 in store count among all lemon tea brands. Zhanjiang and surrounding areas are core producing regions of bergamot. With superior natural conditions, LINLEE takes bergamot as its core and origin, combining lemon with fresh fruits and special tea bases to deliver a vibrant and refreshing experience.
Brand Milestones
Born in Zhanjiang, Guangdong
Launched first store in Guangzhou and expanded nationwide.
Renamed to "LINLEE"; received tens of millions in angel investment; ranked TOP1 on trending lists across major social platforms.
Completed Version 2.0 brand upgrade and adopted Chinese name "林里"; over 800 stores nationwide
Maintained steady growth, covering 35 provinces / 190+ cities / over 2,000 stores - No.1 in store count
Completed Version 3.0 brand upgrade
MISSION
To deliver vivid refreshing product experiences and continuously inspire our customers
Vision
To build a world-class lemon tea brand
Core Values
Explore, Inspire, Challenge, Share